You may be asking yourself what should I include in a professional About Me page. Keep reading to find out five essential elements for attracting new clients on your About Me page.
What is the purpose of an About Me Page?
In this virtual world that we live in, people still want to feel connected to others. They want to be able to relate to the person on the other side of the screen. This is especially true for a client relationship. Figuring out what to include in an About Me page can be challenging. Someone new to providing online services may be wondering what information should be included on an About Me page.
An About Me page should quickly describe to visitors some personal information about you as well as the professional services that you offer. Here is a list of 5 essential items to include.
1. Say Cheese – Include Photos and Videos
Include a photo of yourself so that potential clients can see who they are working with. It always helps to create a relationship with another person when there is a face to associate with a name. Better yet, let your About Me page stand out from others by including a short video to introduce yourself to potential clients. Video content is in high demand! Including a video will definitely leave an impression on anyone that visits your page.
2. Make it Personal
Don’t forget the personal details. You want to be approachable, so share some fun things about yourself so that potential clients can get to know more about you.
3. Call To Action
You have their attention. They are already on your About Me page, so include a call to action. Since About Me pages are high in traffic, it is the perfect opportunity to get visitors to connect. Include a link to schedule a discovery call or link them to a contact form. Don’t miss the chance to close the deal with a new client.
4. It’s About Them
Newsflash! Your About Me page is another opportunity for you to sell yourself. Make your page about them. Include details about the skills that you possess and how you can help potential clients.
5. Prove it.
This is the perfect opportunity to toot your own horn. Show potential clients that you are the perfect candidate by sharing a few testimonials from previous clients. Potential clients will see that you have helped others and be more inclined to hire you. This is also a good time to showcase any certifications or achievements that are related to the services that you offer.
An About Me page doesn’t have to be a novel, but with these essentials, you will be well on your way to impressing your next potential client.
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